Brandi Williams
corporate social responsibility should not be a ...
corporate social responsibility should not be a brand campaign
Brandi Williams
#pr is more than publicity
#pr is more than publicity
Brandi Williams
raynard jackson: quit stirring the pot!

news one recently reported a story on republican strategist raynard jackson. in the story they point out that jackson believes white women are helping black men more than black women. according to news one, jackson cites black women's faithful support of President Obama as the primary basis for his position.

while i think this is a pretty ridiculous barometer, i will have to agree with the underlying message that President Obama needs to do better and we (black women and black America) need to hold him (and all our leaders) accountable for doing better. i am doubtful that we will see him change his ways in relation to the policies that impact us before his term is out (doesn't mean we shouldn't try). our political leaders will not take a stand to help black folk alone. no one wants to be seen as an ally to black America.

Customer loyalty, WNBA, Public relations, LGBT, Marketing
Brandi Williams
no more campaigns

the wnba announced they will launch a campaign specifically targeted for the lbgt community. this news is significant to me for two main reasons:

no more campaigns
Brandi Williams
for the "LUV" of black boys

what can we do to help black men realize they are powerful beyond measure and have everything they need to provide and protect their families?

for the "LUV" of black boys

Community Engagement: Meet Them Where They Are

Urban Education Expert Christopher Emdin, Ph.D and New Jersey Mayor Corey Booker understand that to truly engage a community you must first understand the community - without judging them - and then engage them where they are.

Years ago Corey Booker spent time living in the projects of Newark to gain a better understanding of the realities of the residents he didn't understand.  What he realized during that time is that while there was much change the residents had to do, there were also policy changes that needed to be made to ensure residents would fully function in society.

What Is PR For Social Justice?

If you have been following this blog then you know I have transitioned through the years. It's very evident in my writing. At the end of last year I began a rebranding project. I went from promoting studio b public relations to branding myself as an expert PR professional with a focus on social justice. But what exactly does that look like? It looks like a post I made recently to my Facebook page (see below). It is honest, raw conversation about social issues impacting our nation with a focus on PR. It is me advocating for what is socially, morally and ethically correct. It is me standing up for the little man. It is me helping the little man learn to fish by teaching them how to stand up for themselves. It is me using the power of PR to advance social justice causes. It is advocacy.