Brandi Williams
corporate social responsibility should not be a ...
corporate social responsibility should not be a brand campaign
Brandi Williams
#pr is more than publicity
#pr is more than publicity
Brandi Williams
raynard jackson: quit stirring the pot!

news one recently reported a story on republican strategist raynard jackson. in the story they point out that jackson believes white women are helping black men more than black women. according to news one, jackson cites black women's faithful support of President Obama as the primary basis for his position.

while i think this is a pretty ridiculous barometer, i will have to agree with the underlying message that President Obama needs to do better and we (black women and black America) need to hold him (and all our leaders) accountable for doing better. i am doubtful that we will see him change his ways in relation to the policies that impact us before his term is out (doesn't mean we shouldn't try). our political leaders will not take a stand to help black folk alone. no one wants to be seen as an ally to black America.

Customer loyalty, WNBA, Public relations, LGBT, Marketing
Brandi Williams
no more campaigns

the wnba announced they will launch a campaign specifically targeted for the lbgt community. this news is significant to me for two main reasons:

no more campaigns
Brandi Williams
for the "LUV" of black boys

what can we do to help black men realize they are powerful beyond measure and have everything they need to provide and protect their families?

for the "LUV" of black boys

Public relations

Trey Songz: What's Your Position? (Part Deux)

Tremaine Aldon Neverson's (bka Trey Songz) first album was a commercial flop, selling a mere 40,000 albums its first week and never being certified by the RIAA (for the record, I was in the number ... I purchased the first album). A bit disconcerting considering he had the stamp of approval from the Queen of Soul herself, Ms. Aretha Franklin. It however is not surprising - at least for those of us in the PR, marketing and advertising industry. Trey's failure was due in large part to the failure of his team to recognize that his look and sound didn't match his age or the audience they were targeting.

Back to Basics

Roland Martin had a message during the opening plenary session of the National Forum for Black Public Administrators conference that was not only for public administrators, but for public relations professionals as well. He challenged them to take a micro - not macro - approach to impacting change.