Brandi N. Williams, APR

Brandi N. Williams, affectionately known as Bea (BEE), is an award-winning and Accredited public relations professional with a passion for community engagement and strategic PR management.

Brandi has dedicated more than 25 years to creating and implementing innovative community engagement initiatives. Her expertise spans government, non-profit, entertainment, corporate, and education sectors. Brandi is known for her ability to identify complex challenges and develop effective solutions that drive lasting change. As a certified trainer and integrated nutrition health coach, she brings a holistic approach to her work, ensuring comprehensive support for her clients.

Professional Highlights:

  • Mayo Clinic (US News and World Report’s No. 1 rated hospital)

    • Expanded national healthcare access for African American families through a partnership between Mayo Clinic and The Links (social organization for professional Black women), yielding a 10% increase in patient volumes.

    • Secured placements on the nationally syndicated Russ Parr Morning Show and in publications and websites including Essence Magazine, Upscale Magazine, BlackHealthMatters.Com, Elev8.com, Hellobeautiful.com, and NewsOne.com.

  • Vonnie Holliday Foundation

    • Orchestrated a brain cancer fundraiser with Emory University Cancer Center and Saks Fifth Avenue, generating $100,000 in donations.

  • Victoria County (TX) Health Department

    • Established a new standard for community health in Victoria County, TX, by spearheading the marketing, branding, and community engagement strategy for Be Well Victoria, a grant-funded program. Collaborated with community leaders and guided staff to ensure the program's ongoing success.

  • City of Charlotte (NC) Solid Waste Services

    • Crafted media relations plan securing placements with a combined reach of over 6 million (Charlotte and national media).

    •  Drove 41% waste reduction and $50 family grocery savings in Charlotte through the data-driven Healthy Communities initiative.

    • US Department of Education Federal Student Aid

      • Established partnerships that led to a 40% increase in FAFSA submissions.

      • Secured coverage of the FAFSA process in 8 local media outlets with a combined local reach of over 1 million.

  • The Coca-Cola Company

    • Secured 38 media placements totaling over 3.5 million media impressions. Assisted with securing media coverage for The Coca-Cola Company’s involvement with, and sponsorship of, the 2007 CIAA Basketball Tournament.

  • Anthony Hamilton (Grammy-award winning soul artist and Charlotte native)

    • Created strategic communication plan to assist with brand management and increase visibility. Secured media placements in local and national media, including JET; The Steve Harvey Morning Show; The Mo’Nique Show (radio and television); Essence.com, and the Associated Press.

  • Other Highlights

    • Leveraged qualitative data to launch a parental life skills workshop for disadvantaged families, achieving a 90% success rate in creating concrete poverty-exit action plans.

    • Developed and implemented a media relations strategy, securing local and national media coverage for an art exhibition, including the Wall Street Journal, Charlotte Observer, and Creative Loafing.

Education and Certifications:

  • Bachelor of Arts in Journalism – Public Relations, University of North Carolina at Chapel Hill

  • Accredited in Public Relations

  • Certified Integrated Nutrition Health Coach

Awards:

  • Hermes Creative Services Gold Award

  • SWANA Award for Innovation in Communication, Education and Marketing

  • PR Week Multi-Cultural Marketing Campaign of the Year